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We’re geeks
at heart.
At DataDirect, we’re more than a technology provider — we’re a trusted partner helping businesses across Ireland operate more efficiently. Our focus is on delivering reliable business IT hardware and software, supported by expert guidance and a customer-first approach.
We work with organisations of all sizes, from ambitious startups to established enterprises, offering tailored recommendations that align with real business needs. By combining dependable technology with knowledgeable support, we ensure your IT setup works seamlessly—so you can stay productive, scalable, and focused on growth.
We’re geeks
at heart.
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Growth Through Innovation
Over the years, DataDirect has grown into a trusted provider of business-ready IT hardware and software. By expanding our product range and embracing smarter technology, we help businesses access reliable, up-to-date solutions with ease—delivering a simple, future-ready buying experience without unnecessary complexity.
It’s more than 25 Years of Expertise
Our Mission
Our mission is simple: To deliver smarter IT solutions that help your business succeed. We understand that the right technology is a key driver of business performance. That’s why we offer a full spectrum of IT services and products, including high-performance laptops, desktops, office equipment, printers, and much more. We focus on offering both cutting-edge tech and expert advice, combining innovation with reliability to give you the best of both worlds.
Vision & Values
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Empower businesses with data solutions that feel both futuristic and approachable.
Clarity
From tech-speak to real, usable outcomes
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Innovation
Ahead of the curve, every time
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IT Trust
No hidden jargon, just dependable results
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Support
Human-first assistance, always
Meet Our Team
Our people are the heart of DataDirect. With a blend of industry knowledge, customer service excellence, and real‑world experience, they ensure you get the best solutions suited to your business technology needs.
Keith O'Loughlin
Chairman
Keith O'Loughlin is a seasoned entrepreneur, investor, and strategic advisor with a track record of transforming and scaling businesses across technology, automotive, and lifestyle sectors. He is the author of EDDIE JORDAN: FULL THROTTLE – Lessons from a Life of Motorsport, Money and Mischief, and when not in the boardroom, can often be found on two wheels, cycling up a mountain, racing down coastal roads, or exploring quiet back routes in search of his next big idea.
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Peter Fairlie
Senior Sales Consultant
Peter brings 29 years of IT experience (11 with HP) and a reputation for always keeping his word. Off the clock, he’s a Celtic season ticket holder, daily walker, and community fundraiser. Thanks to his granddaughter Penny, he also has a new nickname around the village, “Rap Grandad.”
Keith O'Loughlin
Chairman
Keith O'Loughlin is a seasoned entrepreneur, investor, and strategic advisor with a track record of transforming and scaling businesses across technology, automotive, and lifestyle sectors. He is the author of EDDIE JORDAN: FULL THROTTLE – Lessons from a Life of Motorsport, Money and Mischief, and when not in the boardroom, can often be found on two wheels, cycling up a mountain, racing down coastal roads, or exploring quiet back routes in search of his next big idea.
Peter Fairlie
Senior Sales Consultant
Peter brings 29 years of IT experience (11 with HP) and a reputation for always keeping his word. Off the clock, he’s a Celtic season ticket holder, daily walker, and community fundraiser. Thanks to his granddaughter Penny, he also has a new nickname around the village, “Rap Grandad.”