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We’re geeks
at heart.
More Than A
Technology Provider.

A Trusted Partner.
At DataDirect we go beyond supplying technology — we help businesses across UK and Ireland operate more efficiently through reliable IT hardware, software, and intelligent IoT solutions, backed by expert guidance and a customer-first approach.
We’re geeks
at heart.
We’re geeks
at heart.
30 years helping businesses
get the tech they need.
We are a trusted partner, not just a supplier — delivering two distinct but complementary services to organisations across the UK and Ireland.
DataDirect
Your B2B IT partner across the UK & Ireland.
Delivering business-ready IT hardware, software and advice to organisations of every size — from ambitious startups to established enterprises.
Tailored recommendations, dependable kit, and knowledgeable support, so your IT works seamlessly and you can stay focused on growth.
We’re geeks
at heart.
DataDirect Intelligence
IoT and Data Intelligence
for critical environments.
A specialist IoT solutions provider with ten years of hands-on experience implementing asset tracking systems where failure is not an option. From hospital wards to manufacturing facilities, our platforms deliver the visibility and control that critical operations demand.
The value is always the same: knowing where your assets are, managing them intelligently, and acting on alerts before problems escalate.
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30+
Years in business
28k+
Products available
2
Offices — Ireland & UK
1
Call for Everything
Meet Our Team
Our people are the heart of DataDirect. With a blend of industry knowledge, customer service excellence, and real‑world experience, they ensure you get the best solutions suited to your business technology needs.
Chairman
Keith O’Loughlin
Entrepreneur, investor and strategic advisor with a track record of scaling businesses across technology, automotive and lifestyle. Author of Eddie Jordan: Full Throttle. Usually found on two wheels when not in the boardroom.
Managing Director
Adam Ferris
Adam Ferris is a Managing Director with 20+ years delivering multimillion-pound outsourced programmes across government, health and private sectors; driving growth, excellence and high-performing teams.
Charlie Byrne
Sales Manager
Charlie has been with Data Direct for over 20 years, dedicating his role to delivering a first-class service to all customers. He takes pride in building strong relationships
and ensuring that every customer receives consistent, high-quality support tailored to their needs. His commitment to service excellence plays an important part in maintaining the standards of quality and reliability Data Direct is known for.
Nemanja Vuletic
Senior Account Manager
Combining strong commercial insight with technical expertise, Nemanja builds long- term partnerships, helping organizations navigate complex IT challenges and make informed technology decisions. Backed by over 14 years of experience in the technology and communications sector, he focuses on aligning business goals with practical, innovative solutions that improve efficiency and deliver lasting value for customers.
Peter Fairlie
Senior Sales Consultant
Peter brings 30 years of experience in IT, including 11 years at HP, with a deep understanding of technology and enterprise environments. Peter is widely recognised for his experience, character, and having seen it all across his career in IT.
Monika Nowak
Admin and Operations Administrator
Monika is an experienced Administration and Operations professional focused on streamlining processes, supporting teams, and ensuring efficient day-to-day
business operations. She plays a key role in maintaining smooth internal workflows, improving organisational efficiency, and enabling teams to work effectively by
keeping systems and processes well-structured and reliable.
Owen Miller
Senior Business Development Manager
Owen has spent five years in IoT implementation, with a track record across some of
the most demanding sectors in industry, Owen brings both the commercial understanding and the technical fluency to translate what your data could be telling
you, into systems that actually speak.
Murray Dalzell
Cloud & Platform Architect
Murray architects the platforms powering DataDirect Intelligence, combining multi-
cloud infrastructure with DevOps engineering to deliver systems that are reliable, secure and built to scale.
Clive Moore
Senior Software Architect
Clive has 20+ years experience building large software systems across IoT, finance, and regulated industries. He's hands-on and pragmatic, and is happiest working alongside teams and customers to turn early ideas into
solutions that solve real business problems.
Fiona McCann
Senior Software Developer
Fiona builds and maintains the software behind DataDirect Intelligence, with over a decade of experience developing platforms that businesses rely on every day.
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